IMPACT Wrestling

In 2018, I led the digital revitalization of IMPACT Wrestling, an internationally-popular professional wrestling brand looking to evolve into the digital age. I created a best-in-class production team and introduced a new, YouTube-centric approach to the presentation of all content, leading to more than one billion minutes watched in little more than 12 months.

As part of this content overhaul, we launched an innovative and interactive 24/7 live Twitch channel, streaming new and classic shows all fed by viewer response. On only the third day of the channel's launch, our Twitch original programming was already streaming to more than 10,000 simultaneous viewers. 

In focusing on original content for the platform and launching new series and events that entertain and engage, IMPACT is now the most popular wrestling channel on Twitch and one of the most popular in all of pro sports.